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Hi there! I'm Cathelijne Bertels, a passionate UX design leader with 20+ years of tech industry experience, driven to enable collaborative impact.
​This is what sets me apart:
Solving wicked problems in Amsterdam
Strengtening a cross-domain collaborative team
Creating shared policies on
data-driven awareness
Increasing adoption of Mendix Performance Bot
Moving people from offline to online service
Hotmail, MSN Explorer and MSN Messenger designs
Redesign of website and online forms
Concept and interaction design for an insurance app
Creating support and enthusiasm for UX design
Setting up a design system and service design handbook
Designing multiple parts of Microsoft Windows Vista
Starting and building a diverse team
Addressing feature creep for Mendix Studio Pro 11
Envisioning and fast-paced prototyping for MS Office
A vision for online service at Gemeente Amsterdam
Concept design for a healthcare search tool
Observing and learning what users struggle with
Performing research with special user groups
Deep-dive analysis, synthesis and prioritization of finding
Learning from users in their context
Performing data analysis and driving for measurable results
Creating shared goals and purpose in a business unit
Starting and building a diverse UX Lab team
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