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BUILDING THE UX LAB TEAM 

Building a team is not something they taught me at design school. Along the way I learned how to establish a team with top-talent, where people can be productive, flourish, and grow. 

UX Lab team

When I founded the UX Lab for the municipality of Amsterdam the task was to increase the success rate of a fixed set of online forms in a 6-month time frame. That meant we had to quickly hire senior freelancers who could pick-up the pace and deliver fast. Being able to rely on their skills was great, but I also needed them to align. Design critique sessions brought the solution. Each designer had to plan multiple group reviews of their work and invite various stakeholders. It was a way for each designer to learn fast, in an open and democratic way.  

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Diverse teams

I belief in diverse teams: different backgrounds, nationalities, and cultures lead to more creative and more inclusive solutions. Diversity in language, mindset, beliefs, and dreams also makes us better. The first-hand experience I have working in and with other cultures gives me core skills for diverse teams: open communication and empathy.

Safe environment

If you want people to bring out their best, there has to be a culture where people feel safe and appreciated for who they are. As a leader I set a good example by being open and honest about myself, by recognizing every individual, and careful listening. Building trust and a culture of safety takes time, but it is essential.

Recognizing talent

My experience as part of larger and smaller design teams helps me to quickly recognize talent and see opportunities for growth. I help people to discover and develop their skills and talents, with a mix of

 

And I also help the organization to recognize talent and great work. Supporting a culture that stimulates open discussions, promoting, and recognizing talent and great work. 

Sharing feedback

Being able to share and receive constructive feedback is a sign of thriving people and teams. For this to work, people need to feel safe and recognized. It requires practice and a culture that allows failure. One of the things I've learned: practicing this as a group sets a good example and helps to make it more common practice. But some feedback is best shared in a 1-on-1 setting. I've learned to create a safe moment, and to frame the message without 

Helping people grow 

From junior to experienced and senior, every designer wants to grow to their next level. As a design manager I work on my abilities to recognize and define core design skills and traits. 

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Two people in the UX Lab came from inside the municipality and had no formal UX training. I helped them discover where their talents fit best, and coached them on new skills. One of them became  a content designer, the other a data analyst.

 

In growth paths I focus on core UX skills and on other essential qualities; People and collaboration, business sense, and leadership skills. High performers know how to apply all these skills combined. My strength is knowing how to get people there.

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©2024 ir c bertels user experience strategy

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