I worked closely with the Web and the Brand & Identity teams to realize the redesign. Backed up by extensive quantitative and qualitative design research the new website brought many improvements, which led to more traffic. 

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Examples of the many improvements in the redesign:

• Removal of lots of clutter, such as never-visited pages and duplicate content. 

• A focus on top-tasks and a task-based website structure.

• Creating guidelines for navigation interactions and for UI text.

• A complete overhaul of online forms.

• A new navigation structure, with a mega-menu.

• Adding more 'white space', and making the look-and-feel more up-to-date.

• Implementing accessibility guidelines

• Making the website mobile and tablet friendly.

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The redesign process was a long and complicated one. It required collaboration between departments that didn't work together before. There were many hurdles to overcome: No mutual understanding, lack of trust, no shared goals, lack of funding, old technologies, missing processes.

It took 3 years, I am proud of all that we achieved, and grateful for all that I learned.